The European Union should consider implementing legislation that mandates airlines to offer a single, all-inclusive price encompassing flight, seating, checked luggage, and onboard food. The current trend of “unbundling” services, while seemingly offering lower base fares, often leads to significant consumer confusion and frustration. Hidden fees for essential services like seat selection or baggage can inflate the final cost far beyond initial expectations, making it challenging for travellers to compare prices accurately across different airlines. Such a legislative move would restore much-needed transparency, allowing consumers to make genuinely informed decisions based on the true cost of their journey.
Furthermore, this unbundled pricing strategy distorts fair competition within the airline industry. While presented as a way to offer choice, it effectively penalizes passengers who require standard services, forcing them to navigate a maze of add-on fees. This complexity can disadvantage smaller airlines or those genuinely offering value, as their transparent pricing might appear higher upfront compared to competitors who mask additional costs. A standardized, all-inclusive pricing model would create a level playing field, fostering genuine competition based on overall service quality and value, rather than deceptive initial price points.
Ultimately, simplifying airline pricing through such legislation would benefit both consumers and the market. It would streamline the booking process, reduce unexpected costs for travellers, and re-establish trust between airlines and their customers. By promoting clarity and honesty in pricing, the EU would reinforce its commitment to robust consumer protection and ensure that air travel remains accessible and straightforward, rather than a frustrating exercise in deciphering hidden charges.